innovatION stands for the selective removal of monovalent ions from saline water for groundwater recharge and drinking water supply. This project is funded for 3 years by BMBF and is part of the “Water technologies: water reuse” (german: „Wassertechnologien: Wasserwiederverwendung“, WavE) network. innovatION is a joint project of nine national partners and two international associated partners. The Chair of Process Engineering in Hydro Systems (Technische Universität Dresden) is responsible for the project coordination and is collaborating close with the Chair of Business Management, esp. Sustainability Management and Environmental Accounting of the TU Dresden, to investigate the selective retention of water substances and to elaborate the efficiency and sustainability of the process. On 19 February 2021, the project started with a virtual Kick-off Meeting involving the project partner and sponsors.